Bachelor
Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the driving factors behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that's in demand across all industries.
You will be trained in innovative data practices that allow you to shine a light on the different facets of consumer decision making - from culture and lifestyle to personality traits. Then, get practical experience translating these insights into influential marketing and communication strategies.
Dual expertise in psychology and marketing opens the door to a broad range of roles and gives you a competitive advantage when you're applying for jobs. This course is also a recognised pathway to further study to become a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.
Want to combine deep knowledge of psychology with the practical skills needed to launch your marketing career?
Hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.
Leverage the strong industry partnerships of Deakin Business School and School of Psychology to take part in work-integrated learning programs. This gives you the opportunity to:
These practical experiences are available to every student and are crucial in ensuring you graduate well connected, confident and job-ready.
Deakin's deep industry connections also ensure that the Bachelor of Marketing (Psychology) remains relevant to the changing needs of business and society. Build core knowledge with units such as Marketing Fundamentals and Foundations of Psychological Practice, then prepare yourself for future industry trends by studying units such as Psychopathology and Integrated Marketing Communications in the Digital Age.
Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell.
High Industry demands puts you in a strong position to choose from a diverse range of roles and areas including:
To complete the Bachelor of Marketing (Psychology) students must attain 24 credit points of core units. All units in the Bachelor of Marketing (Psychology) are worth 1 credit point, so you must take 24 units (think of units as 'subjects') to complete your degree. Most students choose to study 4 units per trimester and usually undertake two trimesters each year.
To complete the course you must include:
Students are required to meet the University's academic progress and conduct requirements.
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
Please note that a maximum of five credit points can be granted for Psychology core units.
You can also refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.