Diploma of Marketing and Communication

Diploma

Do you want to become a savvy marketer? Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communications industry - and gain expertise in communication, marketing concepts, media planning, social media and budgets.

Key details

Degree Type

Diploma

Duration

52 weeks full-time

Course Code

BSB50620

About this course

Do you want to become a savvy marketer? Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communications industry - and gain expertise in communication, marketing concepts, media planning, social media and budgets.

Entry requirements

Entry Requirements

All students must be 18 years or older at the commencement of their course

English Language Requirements

All students must have a minimum English language proficiency of IELTS 5.5 or equivalent OR
Have successfully completed one of the following courses with Greenwich English College: General English (Upper Intermediate Level 8 weeks*), English for Business (12 weeks), Cambridge PET * FCE and CAE, EVS, EAP and IELTS* (*With exit point of 5.5 or higher)
Direct entry to students on passing Greenwich English College Placement Test (online and on campus testing options)

Academic Requirement

Entry to this qualification is limited to those individuals who:

Have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

Study locations

Sydney - Pitt St

Sydney - Mary St

Melbourne

Brisbane

Gold Coast

Perth

Adelaide

What you will learn

You will learn to

BSBMKG541 - Identify and evaluate marketing opportunities (Core)
BSBMKG542 - Establish and monitor the marketing mix (Core)
BSBMKG552 - Design and develop marketing communication plans (Core)
BSBMKG555 - Write persuasive copy (Core)
BSBPMG430 - Undertake project work (Core)
BSBMKG543 - Plan and interpret market research
BSBMKG545 - Conduct marketing audits
BSBMKG551 - Create multiplatform advertisements for mass media
BSBCMM511 - Communicate with influence
BSBPEF501 - Manage personal and professional development
BSBOPS501 - Manage business resources
BSBPMG535 - Manage project information and communication

Career Opportunities:
Marketing Manager, Marketing Team Leader, Communication Manager and Brand or Product manager

Greenwich College