Updating Results

RMIT University

  • 45% international / 55% domestic

Advanced Diploma of Business (Public Relations)

  • Diploma

Learn how to build an organisation's reputation as a public relations practitioner.

Key details

Degree Type
Diploma
Duration
1 year full-time
Course Code
C6140
Study Mode
In person
Intake Months
Feb

About this course

Learn how to be a PR practitioner from industry leaders and how to create communication strategies and develop skills by working on real-life campaigns for local and national clients. You'll also pick up valuable skills and connections through work placements in the private, public and non for profit sectors and get a chance to work on international projects.

RMIT has a strong relationship with the Public Relations Institute of Australia. Our prominent industry connections and our unique work-based learning approach have enhanced our reputation for quality Public Relations programs that lead to jobs.

Entry requirements

Successful completion of the RMIT Diploma of Business (Public Relations) (or equivalent), provided specific prerequisite studies have been completed:

  • BSBPUB401A Develop and apply knowledge of public relations
  • CUVPUB501A Develop and manage public relations strategies
  • BSBPUB501A Manage the public relations process
  • VU21662 Use digital media for public relations
  • BSBMKG402B Analyse consumer behaviour for specific markets
  • BSBWRT501A Write persuasive copy
  • BSBCMM401A Make a presentation
  • ICAICT308A Use advanced features of computer applications.

Study locations

Melbourne City

Career pathways

The Advanced Diploma is a highly regarded qualification, suited to people already employed in PR and those seeking broader career and study options.

Graduates will emerge with skills and knowledge necessary to begin a career in the public relations industry in Australia.

Industry consultation has signalled a need for expertise in a wide range of industry sectors, including not-for-profit organisations and consultancies. Roles include information officer, promotional event officer, PR officer and community development officer in areas such as tourism and hospitality, public policy, media, journalism and feature writing, publishing (particularly for multimedia), libraries and information services.

Credit for prior study or work

Credit, recognition of prior learning, professional experience and accreditation from a professional body can reduce the duration of your study by acknowledging your earlier, relevant experience. Find out if you might be eligible.