Bachelor of Business (Marketing) (Applied)

In this degree, you'll have the opportunity to take marketing subjects that explore design thinking and its place in modern industry. You'll also apply an ethical lens to industry, with value-based learning that delves into the ethics of marketing and data, inclusion and diversity. This industry-informed degree also allows you to undertake a work placement of up to 12 months, helping you to build both practical skills and industry contacts.

RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations, group discussions and project work.

Through RMIT University's online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.

Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop. Find out more about student computing at RMIT.

Ongoing assessment throughout the semester includes examinations, essays, reports, presentations, group projects, research projects and practical assignments.

Industry experts provide guest lectures to expose you to current marketing practice, and the use of sessional lecturers will allow you to engage with industry practitioners. Some of our industry partners include GlaxoSmithKlein (GSK), Kraft Foods, Queen Victoria Market, and F1 Melbourne.

Underlining RMIT's reputation as a university of technology, design and enterprise, other work-connected and industry-relevant experiences available to you include:

• working in a student team as part of the Fastrack Innovation Program. In this elective subject, you will work with mentors to develop and present a solution to a real problem using fast-prototyping techniques
• participating in industry competitions such as the L'Oreal Brandstorm Competition. In 2017 L'Oreal transformed the brand challenge into a talent and project incubator for students to help make their winning proposals become a reality
• attending our annual marketing careers event which builds employability skills and knowledge and provides a chance for current students to network with industry professionals.

As part of your studies, you will undertake a work placement of up to 12 months.

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.

Completing a global mobility program can help you to stand out in the job market.

In most cases you can gain credit points towards your studies while experiencing another culture and teaching style overseas.

Global mobility options available for this course include study tours, student exchange, global paid internships (RIIERP), and the Global Entrepreneurship and Internship Program (GEIP). Find out more about international opportunities in the College of Business and Law.

This course includes core business and marketing subjects, work-integrated learning subjects, flexible subjects, a one year compulsory industry placement, and a business design project. The business design project in final year consolidates this practical experience, theory and your problem-solving skills.

You will do 7 of the compulsory common business core subjects, plus 1 marketing major subject.

You will study the final compulsory common business core subject, and focus on your major by completing 7 marketing subjects including studies in marketing communication, market research, service quality, applied brand management and digital marketing.

The third year involves a compulsory industry placement.

After completing your industry placement, you will return for your final year of study. You will complete subjects in your marketing major, flexible subjects, and business design project subjects: capstone subjects that bring together your theoretical learning from the first two years and your supervised work placement.

In the business design project subjects, you'll need to produce a brief that outlines a current or potential business issue. You then reflect on theory, test creative solutions, communicate the issue, and demonstrate your ability to analyse and problem-solve.

Business minors include:

• accounting
• behavioural business
• business analysis
• economics
• economics and finance
• entrepreneurship
• finance
• financial planning
• financial planning and taxation
• human resource management
• human resource practice
• information systems
• international business
• IS security and risk management
• law
• logistics and supply chain management
  
  
• management
• flexible business minor.

Other minors can be chosen from many disciplines offered across RMIT.

Marketing degree students may also select from three advanced marketing minors:

• Marketing extension: builds on marketing and communications as well as business ethics.
• Societal marketing: explores the impact of marketing beyond the brand and company, but also for society, and in different cultural contexts.
• Specialist marketing: explores marketing principles and strategies in distinct contexts (global marketing, B2B marketing, retailing).

When planning your studies, you are advised to check which elective and minor subjects are offered each year.

Businesses increasingly require graduates with a new set of marketing skills as they move from traditional to digital marketing strategies. Our commitment to offering a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.

Recent RMIT marketing degree graduates are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing, in roles that span digital marketing and social media, customer and business analytics, sales and marketing campaign development. Some of our alumni include:

• Graduate Management Trainee - L'Oreal
• Digital Product Specialist - Telstra
• Customer Analytics & Social Care - GM Holden
• Location Intelligence Professional - Pitney Bowes