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The University of Notre Dame Australia

  • 2% international / 98% domestic

Bachelor of Arts (Second Major: Marketing & Public Relations)

  • Bachelor

Kick-start your business career with this skills-based Major. Marketing strategies seek to create and deliver something of value to satisfy customer demands and ensure business is conducted for the community's welfare.

Key details

Degree Type
Bachelor
Duration
3 years full-time
Study Mode
In person

About this course

School of Arts & Sciences

Kick-start your business career with this skills-based Major. Marketing strategies seek to create and deliver something of value to satisfy customer demands and ensure business is conducted for the community's welfare. In a dynamic and competitive marketplace, effective customer-focused marketing is critical to the success of any enterprise. The University of Notre Dame Australia's Bachelor of Arts with a Second Major in Marketing & Public Relations introduces the building blocks to these critical business functions. Contact us today to find out more.

Entry requirements

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Entry requirements WA

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

Applicants with recent Secondary Education

  • Indicative ATAR/Selection Rank* of 70

OR

  • International Baccalaureate (IB) score of 25

*Selection Ranks include ATAR plus Adjustment Factors.

Applicants with Higher Education Study

  • Successful completion of 2 subjects at an undergraduate level or higher*

OR

  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

*Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

Applicants with Vocational Education and Training (VET) study

  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required.

OR

  • Completion of STAT with scores of at least 135 in the Multiple Choice section and 140 in the Written English section^.

OR

  • Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

Please note: all applicants must be of school leaving age or older to apply.

Entry requirements NSW

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

Applicants with recent Secondary Education

  • Prescribed ATAR/Selection Rank*

OR

  • International Baccalaureate (IB) score

*Selection Ranks include ATAR plus Adjustment Factors.

Applicants with Higher Education Study

  • Successful completion of 2 subjects at an undergraduate level or higher*

OR

  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

*Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

Applicants with Vocational Education and Training (VET) study

  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required.

OR

  • Completion of STAT with scores of at least 150 in the Multiple Choice section and 150 in the Written English section^.

OR

  • Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

Please note: all applicants must be of school leaving age or older to apply.

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

Applicants with recent Secondary Education

  • Indicative ATAR/Selection Rank* of 70

OR

  • International Baccalaureate (IB) score of 25

*Selection Ranks include ATAR plus Adjustment Factors.

Applicants with Higher Education Study

  • Successful completion of 2 subjects at an undergraduate level or higher*

OR

  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

*Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

Applicants with Vocational Education and Training (VET) study

  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required.

OR

  • Completion of STAT with scores of at least 135 in the Multiple Choice section and 140 in the Written English section^.

OR

  • Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

Please note: all applicants must be of school leaving age or older to apply.

Entry requirements NSW

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

Applicants with recent Secondary Education

  • Prescribed ATAR/Selection Rank*

OR

  • International Baccalaureate (IB) score

*Selection Ranks include ATAR plus Adjustment Factors.

Applicants with Higher Education Study

  • Successful completion of 2 subjects at an undergraduate level or higher*

OR

  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

*Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

Applicants with Vocational Education and Training (VET) study

  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required.

OR

  • Completion of STAT with scores of at least 150 in the Multiple Choice section and 150 in the Written English section^.

OR

  • Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

Please note: all applicants must be of school leaving age or older to apply.

Study locations

Fremantle

What you will learn

Marketing & Public Relations (PR) can be combined with any of the first Majors available in the Bachelor of Arts and provides an introduction to marketing, consumer behaviour, public relations and communication.

The structure of the Major allows you to complete the required courses and then choose courses that interest you, including international marketing, services marketing, corporate PR and crisis management.

This Major, combined with a traditional Arts first major, will equip you with skills that apply to many workplaces.

For more in-depth marketing and PR content, you should consider the Bachelor of Commerce or Bachelor of Marketing & PR or combine one of these with a Bachelor of Arts to form a double degree.

Marketing & PR is available as a second Major and Minor in the following programs, including double-degree variations:

  • Bachelor of Arts
  • Bachelor of Arts (Architecture) (Minor only)
  • Bachelor of Communications and Media
  • Bachelor of Science (Minor only)

Marketing &PR is available as a first Major or Minor in Bachelor of Behavioural Science.

Career pathways

Graduates of this program can follow diverse career paths in the private and public sectors; Many employers will welcome the transferable skills. The following careers are open to graduates of this program: administration officer, customer service officer, accounts administrator, portfolio administrator, recruitment administrator, brand ambassador, and promotions officer.

Course structure

The Marketing & Public Relations Major includes these requirements:

Students must complete 200 units of credit, as follows:

Students complete these FIVE courses:

  • BUSN1220 Principles of Marketing
  • BUSN2050 Integrated Marketing Communications
  • BUSN2090 Professional Writing
  • BUSN2520 Consumer Behaviour
  • BUSN2580 Introduction to Public Relations

Students complete THREE of these courses:

  • BUSN3230 Services Marketing OR BUSN3540 International Marketing
  • BUSN3370 Corporate Public Relations
  • BUSN3500 Strategic Marketing
  • BUSN3990 Social Media

Please check Bachelor of Commerce Program Requirements (3058) in the School of Business for any pre-requisite requirements.

Core Curriculum

  • CORE I: Foundations of Wisdom
  • CORE II: Elective
    • Electives in philosophy and\or theology
    • Professional embedded electives that integrate studies in a profession with philosophy and\or theology
    • An option to undertake a pilgrimage embedded in the study of the philosophy and theology of pilgrimage, e.g., World Youth Day
    • An option to undertake a course that integrates philosophy & theology with community service and charity work
    • An option to undertake an elective in philosophy, theology, and the liberal arts contained within an international experience

Full details of the program requirements are contained in the Program Requirements.

Here you can find full details of the Major, Second Major and Minor requirements.

More information regarding courses can be found at the course descriptions page.

Please note: The availability of these courses is indicative only and may be subject to change.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at The University of Notre Dame Australia.
92.2%
Overall satisfaction
91.1%
Skill scale
80%
Teaching scale
71.3%
Employed full-time
$59.5k
Average salary