Bachelor
School of Arts & Sciences
Kick-start your business career with this skills-based Major. Marketing strategies seek to create and deliver something of value to satisfy customer demands and ensure business is conducted for the community's welfare. In a dynamic and competitive marketplace, effective customer-focused marketing is critical to the success of any enterprise. The University of Notre Dame Australia's Bachelor of Arts with a Second Major in Marketing & Public Relations introduces the building blocks to these critical business functions. Contact us today to find out more.
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.
Applicants with recent Secondary Education
OR
*Selection Ranks include ATAR plus Adjustment Factors.
Applicants with Higher Education
OR
* Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).
Applicants with Vocational Education and Training (VET) study
Applicants with Work and Life Experience
Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:
OR
OR
*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).
Marketing & Public Relations (PR) can be combined with any of the first Majors available in the Bachelor of Arts and provides an introduction to marketing, consumer behaviour, public relations and communication.
The structure of the Major allows you to complete the required courses and then choose courses that interest you, including international marketing, services marketing, corporate PR and crisis management.
This Major, combined with a traditional Arts first major, will equip you with skills that apply to many workplaces.
For more in-depth marketing and PR content, you should consider the Bachelor of Commerce or Bachelor of Marketing & PR or combine one of these with a Bachelor of Arts to form a double degree.
Marketing & PR is available as a second Major and Minor in the following programs, including double-degree variations:
Marketing & PR is available as a first Major or Minor in Bachelor of Behavioural Science.
Graduates of this program can follow diverse career paths in the private and public sectors; many employers will welcome the transferable skills. The following careers are open to graduates of this program: administration officer, customer service officer, accounts administrator, portfolio administrator, recruitment administrator, brand ambassador, and promotions officer.
The Marketing & Public Relations Major includes these requirements:
Students must complete 200 units of credit, as follows:
Students complete these FIVE courses:
Students complete THREE of these courses:
Please check Bachelor of Commerce Program Requirements (3058) in the School of Business for any pre-requisite requirements.
Core Curriculum
Full details of the program requirements are contained in the Program Requirements.
More information regarding courses can be found at the course descriptions page.
Please note: the availability of these courses is indicative only and may be subject to change.