Bachelor
School of Business, Fremantle Campus
Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media channels. With traditional methods of marketing communications becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. Our Bachelor of Marketing & Public Relations program equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.
Applicants with recent Secondary Education:
Applicants with Higher Education Study
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.
Applicants with Vocational Education and Training (VET) study
Applicants with Work and Life Experience
Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since then, but with relevant work and life experience. Such experience may include, but is not limited to:
Please note: all applicants must be of school leaving age or older to apply.
Here at The University of Notre Dame Australia, we are committed to delivering qualifications that combine practical components such as regular guest speakers, field trips and internships, with a strong focus on theoretical and ethical studies.
Throughout this three-year degree you will cover a wide variety of subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, and more. Furthermore, our Business Internship provides you with the opportunity to gain valuable on-the-job experience, interact with professional practitioners and be realistically prepared for the job market.
The combination of Marketing and Public Relations subjects provides graduates with a holistic and comprehensive skill set which makes them especially valuable to employers. You can expect to gain employment in a wide range of areas including advertising, public relations, professional communication, account manager and event management.
The following careers are open to graduates of this program:
Three Core Curriculum courses
Eight Business foundation courses
Eleven Marketing & Public Relations courses
One Marketing & Public Relations elective course
You may choose one of the following:
Full details of the program requirements are contained in the Program Regulations.
More information about the courses can be found at the course descriptions page.