Bachelor
School of Law & Business
Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media. With traditional methods of marketing becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. This double degree equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.
Applicants with recent Secondary Education
OR
*Selection Ranks include ATAR plus Adjustment Factors.
Applicants with Higher Education
OR
* Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).
Applicants with Vocational Education and Training (VET) study
Applicants with Work and Life Experience
Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:
OR
OR
*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.
Applicants with recent Secondary Education
OR
*Selection Ranks include ATAR plus Adjustment Factors.
Applicants with Higher Education
OR
*Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).
Applicants with Vocational Education and Training (VET) study
Applicants with Work and Life Experience
Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:
OR
OR
*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).
If you are interested in analysing effective marketing strategies and have the ambition to be an expert in the field of communications, this double degree will suit you perfectly.
Throughout this 4.1 fyear degree, you will cover various subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Media and Society, Media Ethics and Law, and more.
The degree's Marketing and Public Relations component provides you with a holistic and comprehensive skill set, making you especially valuable to employers. The Bachelor of Communications & Media lets you explore the principles and techniques of communications and media by examining and creating print, non-print, and multimedia texts using traditional, new, and emerging media technologies.
You can tailor the program to your particular interest by majoring in Journalism, Film and Screen Production, Photomedia (Fremantle) or Advertising (Sydney).
Combining these two degrees will bring together your creative and inquiring mind with marketing expertise and practical skills to help you succeed in many fields of employment or entrepreneurship.
As part of this double degree, you will undertake 150 hours of practical workplace experience as part of the Business Internship course, which will provide valuable on-the-job experience, interaction with professional practitioners and a network of contacts.
Graduates of this program can follow diverse career paths in the private and public sectors; career opportunities range from advertising executive, social media manager, media manager, events manager, fundraiser, tourism manager, public relations executive, communications manager, journalist, filmmaker/director/producer, photographer, a communications consultant.
Core Curriculum
Full details of the program requirements are contained in the Program Requirements for details.
See the Bachelor of Communications and Media Program Requirements for details of Communications and Media Majors and courses.
More information regarding courses can be found at the School of Business Fremantle Sydney and School of Arts and Sciences Fremantle Sydney course description pages.
Please note: the availability of these courses is indicative only and may be subject to change.